These days, any serious business owner knows they need a website of some kind to help market their business. You need to establish a professional online presence and hub for all your hard work. However, if you haven’t updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in your niche.

If your website is more than a few years old, you may not have kept up with technology. Is your site mobile-friendly? According to recent statistics, mobile web browsing is surpassing desktop browsing. This should be one of the first updates you make.

Do you have a blog? A blog is a fun and interesting way to present fresh content on a regular basis. The updates help your site rankings getting you seen, and puts you in front of your clients through your RSS feed or newsletter content. If you don’t like to write, you can hire freelance writers. You can set the publication on your content so you can do the work in batches, so you’re not touching the website every day. Better yet, hire a virtual assistant to handle the content. Your blog will be updated regularly without you having to work on it every day.

You might be thinking that you have no idea how to do either of these tasks and have no budget to hire anyone. The good news is that you can kill two birds with one stone with WordPress.

There are two ways to accomplish this. The first is to set up a free blog at WordPress.com. This basic version of the program is mobile-friendly and will show you just how easy WordPress is to use. Link to your site and vice versa to drive more traffic. I don’t actually recommend this. If you own a business, you want your own space.

The second way to do this is to download a copy of the free program at WordPress.org and upload it to the main folder of your website, or to a subfolder, such as one called blog. Install the program and start adding content. The full version of WordPress includes two key items that can really help your niche business take off. The first are themes and the second are plugins.

Themes set the overall appearance and functionality of the site, such as a text-based blog versus a photo blog. Search through all the free professional-looking themes available to find the one that is right for the look and feel of your business.

Plugins are little mini-programs that add a range of functions and tools to your pages and site. These can range from social media links that will let you promote your site on all your accounts and allow your customers to promote your site as well to a number of exciting niche options that will make your site a magnet for customers, such as:

  • Auctions
  • Gallery
  • Forums or discussion boards
  • Top niche products lists with links to buy
  • Membership sites, free or paid
  • FAQs portal

And much more.

If your site isn’t getting the kind of traffic you want or enough repeat visitors, update your site/blog, add functionality, and see what a difference it can make to your profits.